This significant volume is the first to use primary research evidence to examine tourism, ageing, and the implications of an ageing population for the visitor economy. Adopting a multidisciplinary approach, this book offers insights into the new opportunities, threats and challenges that this... číst celé
Focusing on the journey to parenthood through surrogacy, this guide offers invaluable insights specifically for Australian intended parents. Authored by an award-winning surrogacy lawyer who has personal experience as a dad via surrogacy, it navigates the complexities of the process, providing practical advice and support. The book addresses legal, emotional, and logistical challenges, making it an essential resource for those looking to fulfill their dream of becoming parents through this path.
Although this text guides the student through the essential theory, its emphasis is on an interactive approach which shows how marketing works in practice. At key points there are discussion points and case studies combined with activities and assignments to develop and reinforce knowledge and skill. The discussion ranges from market research and consumer behaviour to the key elements of the marketing mix, international marketing and the legal dimension, before concluding with marketing planning.