Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.
Art Silverblatt Pořadí knih (chronologicky)
One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. In that regard, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication-print, photography, film, radio, television, and interactive media. But since the first edition of this text was published in 1995, much has happened in the world of media, and this new text addresses those changes in particular, and also includes: conceptual revisions, more current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text; Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media; and Part III consists of a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate. This is one of the key works available today on the topic of media literacy