Tony Proctor Knihy

Focusing on the theory and practice of creative problem solving in management, this textbook explores various thinking approaches and methods for defining and structuring problems. It offers techniques for idea generation and evaluation, and emphasizes the role of technology in enhancing the problem-solving process. The content is designed to equip readers with practical skills to tackle challenges effectively.

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.