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Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.
Nákup knihy
Absolute Essentials of Strategic Marketing, Tony Proctor
- Jazyk
- Rok vydání
- 2020
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- Titul
- Absolute Essentials of Strategic Marketing
- Jazyk
- anglicky
- Autoři
- Tony Proctor
- Vydavatel
- Routledge
- Rok vydání
- 2020
- Vazba
- pevná
- Počet stran
- 126
- ISBN13
- 9780367437756
- Série
- Anotace
- Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.