Armin A. Brott Knihy

Cílem reklamy je prodávat mnohem častěji více zboží většímu počtu lidí za více peněz. Reklama nemá bavit televizní diváky, ale donutit je nakupovat. Toto jsou hlavní myšlenky knihy zkušeného reklamního manažera v amerických podnicích (mj. Coca-Cola). Kniha dále doporučuje druhy reklamy v médiích a vysvětluje vhodnost, či naopak nevýhodnost použití nějakého média (tisku, televize, rozhlasu) pro určitý druh zboží. Tabulky a obrázky v textu, věcný rejstřík. Kritická analýza příčin neúspěšnosti tradičního pojímání reklamy a samoúčelné činnosti reklamních agentur s radami, jak dělat reklamu účinnou.

Essential items for soon-to-be and new fathers are conveniently packaged in a single box. This curated collection includes practical tools and resources designed to support men during the transition into fatherhood, making it an ideal gift for new dads. Each item is thoughtfully selected to help navigate the challenges and joys of parenting, ensuring that fathers feel prepared and confident in their new role.

"[H]elps fathers and their families face the challenges of deployment and stay connected with their loved ones back home."-Cover.

Presents a guide to all aspects of fatherhood during a child's second and third years.

Focusing on the pivotal years of fatherhood from pre-K to fourth grade, this practical handbook provides guidance for dads navigating the challenges and joys of parenting young children. Drawing on the author's expertise from "The Expectant Father," it offers insights, tips, and strategies to support fathers in their roles, addressing various aspects of child development and family dynamics during these formative years.

Incorporating the author's and other fathers' personal experiences, as well as the advice of top researchers in the field, and illustrated throughout with delightful cartoons that underscore the joys and woes of parenting, this is an essential sourcebook covers every aspect of being a dad.

With over 1 million copies sold in the US, Armin Brott's books have come to be regarded as the ultimate resource. An ideal gift for the moment parents learn a baby is on the way through birth and the first year, these books skillfully and with humour guide men through the daunting experience of pre and new fatherhood. The Expectant Father explores the emotional, financial, and even physical changes the father to be may experience during the course of his partner's pregnancy. Brott incorporates the wisdom of top experts in the field and provides sound advice and practical tips for men on such topics as how to make sense of your conflicting emotions, how pregnancy affects your sex life and much more. This volume reassures, commiserates and informs. The New Father answers many questions to help fathers get more involved. The author charts the physical, intellectual, verbal and emotional changes the child is going through, and examines the emotional and psychological developments the father may be experiencing. He suggests activities appropriate to each month.Both books are illustrated with New Yorker-style cartoons that will make even the most anxious expectant and new father chuckle.

An indispensable handbook on all aspects of fatherhood during the first 12 months, by the author of The Expectant Father. The essential handbook for all things first-year father is now fully updated and revised. Not only will new dads get a month-by-month guide to their baby's development, men reading The New Father will learn how they change, grow, and develop over the first twelve months of fatherhood. In each chapter, Brott focuses on What's Going On with the Baby; What You're Going Through; What's Going On with Your Partner; You and Your Baby; Family Matters; and more. The latest research, a

This indispensable book explores the emotional, financial, and even physical changes the father-to-be may experience during his partner's pregnancy. Written in an easy-to-absorb format and filled with sound advice and practical tips for men on such topics as how to make sense of your conflicting emotions, how pregnancy affects your sex life, and how to start a college fund, this volume reassures, commiserates, and informs. It also incorporates the wisdom of top experts in the field, from obstetricians and birth-class instructors to psychologists and sociologists.This new edition features the latest research on many topics, from the reasons for premature births to nutritional supplements. The finances section has been updated; advice for expectant adoptive fathers has been added throughout; information for fathers expecting twins and other multiples is included; and the resources section and bibliography have been considerably expanded. Illustrated throughout with New Yorker-style cartoons that will make even the most anxious father chuckle, this book is the essential reference for all expectant couples.

According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke. So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes. With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.