Gary Vaynerchuk je ztělesněním podnikatelského ducha, uznávaný investor a poradce ve světě startupů. Jako generální ředitel marketingové agentury Vaynermedia se stal expertem na globální byznys a pomáhá firmám z Fortune 500 nacházet svou digitální identitu. Jeho přístup je založen na neotřelé strategii a budování značky na sociálních sítích, což dokládá i jeho úspěch v budování rodinného vinařství a vytváření prvních online platforem prodeje vína.
Starke Marke, starke Umsätze: So geht erfolgreiches Storytelling auf Snapchat, TikTok und Co.
320 stránek
12 hodin čtení
Der Fokus liegt auf effektiven Strategien, um Aufmerksamkeit in Markenbekanntheit und Umsatz zu verwandeln. Das Buch bietet praxisnahe Tipps, die es Lesern ermöglichen, soziale Medien optimal zu nutzen, zielgerichtete Inhalte zu erstellen und eine treue Community aufzubauen. Mit Fallstudien wird ein umfassender Plan präsentiert, um in der dynamischen digitalen Landschaft erfolgreich zu sein. Leser erhalten wertvolle Einblicke, um ihren Wettbewerbsvorteil zu sichern und das Scrolling in Verkäufe umzuwandeln.
"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"--
Celé desaťročia sa lídri pri prijímaní inteligentných rozhodnutí spoliehali na „tvrdé“ zručnosti a odmietali dôležitosť emocionálnej inteligencie. Mäkké zručnosti, ako je sebauvedomenie a empatia, nie sú kvantifikovateľné; nedajú sa merať či zobraziť v grafoch a nevyučujú sa na obchodných školách. Gary Vaynerchuk však tvrdí, že mäkké zručnosti môžu v skutočnosti urýchliť a zvýšiť obchodný úspech.V tejto múdrej a praktickej knihe skúma autor 12 ľudských vlastností, ktoré viedli k jeho úspechu, ako aj k väčšej osobnej spokojnosti a pocitu šťastia, a ponúka cvičenia, ktoré pomáhajú tieto vlastnosti rozvíjať. Táto kniha, búrajúca zaužívané predstavy o lídroch, vám pomôže zdokonaliť vaše emocionálne zručnosti a zlepšiť vaše vodcovské schopnosti. Ak tieto zložky uplatníte v správnej situácii, pomôžu vám získať povýšenie, udržať si kľúčových zamestnancov, postupovať rýchlejšie ako konkurencia, získať si lojalitu zákazníkov a vybudovať úspešné organizácie, ktoré prežijú dlhé roky v neustálom raste.
V této knize autor zkoumá 12 lidských vlastností, které vedly k jeho úspěchu a štěstí v osobním a pracovním životě a nabízí cvičení, která vám pomohou tyto vlastnosti rozvinout. Zabývá se především tím co je ono "poloviční" v každém z nás – naše největší slabina - na jejíž zlepšení je třeba vynaložit největší úsilí. Při práci s myšlenkami a…
Four-time New York Times bestselling author Gary Vaynerchuk shares lessons and inspiration from influencers and entrepreneurs who chose to pursue their dreams by building successful businesses and personal brands instead of following a traditional corporate path. In his earlier work, he emphasized the importance of a vibrant personal brand for entrepreneurial success. In this book, he elaborates on why this is even more critical today, highlighting changes and timeless principles. He shares stories of entrepreneurs who have achieved unexpected wealth—beyond just financial gains—by applying his principles. Their success, and Gary's, stems from their mastery of social media platforms and their commitment to leveraging these tools effectively. The book provides a lively, practical guide, dissecting major social media platforms to help anyone—from plumbers to professional athletes—amplify their personal brand. Gary offers both theoretical insights and tactical advice on maximizing presence on platforms like Twitter, Facebook, YouTube, Instagram, and emerging ones like Musical.ly. For seasoned users, he reveals lesser-known nuances and innovative strategies to enhance traditional approaches. Ultimately, this guide is about crafting your own path to success, focusing on living life on your own terms rather than merely accumulating wealth.
Four-time New York Times bestselling author Gary Vaynerchuk shares lessons and inspiration from numerous influencers and entrepreneurs who chose to pursue their dreams by building successful businesses and personal brands instead of following conventional corporate paths. In his earlier work, he emphasized the importance of a strong personal brand for entrepreneurial success. In this follow-up, he explores the evolving landscape of social media and the timeless principles that underpin successful branding. Gary shares stories of entrepreneurs who have achieved unexpected wealth and fulfillment by applying the principles from his previous book. Their success stems from a deep understanding of social media platforms and a commitment to maximizing their potential. This book serves as a practical guide, dissecting major social media platforms to help anyone—from plumbers to professional athletes—effectively amplify their personal brand. Gary provides both theoretical insights and actionable advice for gaining visibility on platforms like Twitter, Facebook, YouTube, Instagram, and emerging ones like Musical.ly. For seasoned individuals, he reveals lesser-known strategies and innovative tweaks to enhance established methods. Ultimately, this guide is about crafting a path to professional and financial success while living life on one’s own terms.
Ein Entrepreneur über Social Media, Selbstbewusstsein, Gewinnen. …
400 stránek
14 hodin čtení
Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In »#AskGaryVee« sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, »#AskGaryVee« ist das essenzielle Handbuch, um Großes zu leisten.
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
New York Times bestselling author and social media expert Gary Vaynerchuk offers invaluable insights on connecting with customers and outsmarting competitors. In the realm of social media strategy, many focus on the "right hook"—the next campaign designed to generate profits. While some companies prioritize "jabbing"—creating engaging content to foster relationships—they still yearn for that impactful right hook that can decisively convert traffic into sales. However, the effectiveness of these right hooks can be inconsistent. Vaynerchuk aims to enhance marketers' right hooks by transforming their approach to customer satisfaction and competition. With the rapid evolution of social media platforms in recent years, the balance of jabs and right hooks has shifted. Effective communication remains crucial, but context has become paramount. It’s not only about producing high-quality content; it’s about tailoring that content to fit specific social media platforms and mobile devices. Engaging customers requires innovative narrative forms unique to each platform—especially Facebook, Instagram, Pinterest, Twitter, and Tumblr. This work serves as a comprehensive guide to effective social media marketing strategies that truly resonate.
Autor vám ukáže, že investování části prostředků z nákladu na marketing do oblasti sociálních médií - facebook, Twitter apod. - může být výhodnější než neustálé vyvolávání sloganu "Nakupujte u nás.!" v televizi, rádiu, tisku, nebo na billboardech. Nemůžete do nekonečna snižovat cenu, nemůžete stále zvyšovat kvalitu vašeho produktu či služby
Existuje niečo, čo vás nesmierne baví a čomu by ste sa chceli venovať celý život? Vášeň, ktorá vám nedá spať? Nastal čas, aby ste na tom začali zarábať.
Do you have a hobby you wish you could pursue full-time? Now is the perfect time to turn your passions into a profitable venture. In this insightful guide, the author illustrates how to leverage the Internet to transform your interests into real businesses. After years of growing his family's local wine shop into a national leader, he discovered the power of personal branding through video. This book reveals the secrets that changed his life and earning potential, providing readers with the tools to realize their entrepreneurial dreams.
Step by step, it serves as a comprehensive manual for modern business, emphasizing the importance of personal branding. The author gained attention with his innovative approach, moving from traditional advertising to harnessing social media platforms like Twitter and Facebook to promote his video blog about wine. His early adoption of online tools, including launching a retail website in 1997 and a video blog in 2006, showcases his forward-thinking mindset. The lessons on social media, passion, transparency, and adaptive business strategies are invaluable for anyone looking to succeed in today’s digital landscape.
Guaranteed to Inspire, Delight, and Bring Thunder to Your World
236 stránek
9 hodin čtení
The irreverent wine entrepreneur presents a comprehensive overview of the vintners and vintages that are significantly impacting today's wine world, informing everyday enthusiasts on top picks using lighthearted and comprehensive descriptions