Gary Vaynerchuk Knihy

Autor vám ukáže, že investování části prostředků z nákladu na marketing do oblasti sociálních médií - facebook, Twitter apod. - může být výhodnější než neustálé vyvolávání sloganu "Nakupujte u nás.!" v televizi, rádiu, tisku, nebo na billboardech. Nemůžete do nekonečna snižovat cenu, nemůžete stále zvyšovat kvalitu vašeho produktu či služby

V této knize autor zkoumá 12 lidských vlastností, které vedly k jeho úspěchu a štěstí v osobním a pracovním životě a nabízí cvičení, která vám pomohou tyto vlastnosti rozvinout. Zabývá se především tím co je ono "poloviční" v každém z nás – naše největší slabina - na jejíž zlepšení je třeba vynaložit největší úsilí. Při práci s myšlenkami a…

Four-time New York Times bestselling author Gary Vaynerchuk shares lessons and inspiration from influencers and entrepreneurs who chose to pursue their dreams by building successful businesses and personal brands instead of following a traditional corporate path. In his earlier work, he emphasized the importance of a vibrant personal brand for entrepreneurial success. In this book, he elaborates on why this is even more critical today, highlighting changes and timeless principles. He shares stories of entrepreneurs who have achieved unexpected wealth—beyond just financial gains—by applying his principles. Their success, and Gary's, stems from their mastery of social media platforms and their commitment to leveraging these tools effectively. The book provides a lively, practical guide, dissecting major social media platforms to help anyone—from plumbers to professional athletes—amplify their personal brand. Gary offers both theoretical insights and tactical advice on maximizing presence on platforms like Twitter, Facebook, YouTube, Instagram, and emerging ones like Musical.ly. For seasoned users, he reveals lesser-known nuances and innovative strategies to enhance traditional approaches. Ultimately, this guide is about crafting your own path to success, focusing on living life on your own terms rather than merely accumulating wealth.

Four-time New York Times bestselling author Gary Vaynerchuk shares lessons and inspiration from numerous influencers and entrepreneurs who chose to pursue their dreams by building successful businesses and personal brands instead of following conventional corporate paths. In his earlier work, he emphasized the importance of a strong personal brand for entrepreneurial success. In this follow-up, he explores the evolving landscape of social media and the timeless principles that underpin successful branding. Gary shares stories of entrepreneurs who have achieved unexpected wealth and fulfillment by applying the principles from his previous book. Their success stems from a deep understanding of social media platforms and a commitment to maximizing their potential. This book serves as a practical guide, dissecting major social media platforms to help anyone—from plumbers to professional athletes—effectively amplify their personal brand. Gary provides both theoretical insights and actionable advice for gaining visibility on platforms like Twitter, Facebook, YouTube, Instagram, and emerging ones like Musical.ly. For seasoned individuals, he reveals lesser-known strategies and innovative tweaks to enhance established methods. Ultimately, this guide is about crafting a path to professional and financial success while living life on one’s own terms.

New York Times bestselling author and social media expert Gary Vaynerchuk offers invaluable insights on connecting with customers and outsmarting competitors. In the realm of social media strategy, many focus on the "right hook"—the next campaign designed to generate profits. While some companies prioritize "jabbing"—creating engaging content to foster relationships—they still yearn for that impactful right hook that can decisively convert traffic into sales. However, the effectiveness of these right hooks can be inconsistent. Vaynerchuk aims to enhance marketers' right hooks by transforming their approach to customer satisfaction and competition. With the rapid evolution of social media platforms in recent years, the balance of jabs and right hooks has shifted. Effective communication remains crucial, but context has become paramount. It’s not only about producing high-quality content; it’s about tailoring that content to fit specific social media platforms and mobile devices. Engaging customers requires innovative narrative forms unique to each platform—especially Facebook, Instagram, Pinterest, Twitter, and Tumblr. This work serves as a comprehensive guide to effective social media marketing strategies that truly resonate.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

"In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits"-- Provided by publisher

The irreverent wine entrepreneur presents a comprehensive overview of the vintners and vintages that are significantly impacting today's wine world, informing everyday enthusiasts on top picks using lighthearted and comprehensive descriptions

In his sixth business book, bestselling author and entrepreneur Gary Vaynerchuk reveals twelve essential emotional skills crucial to his success and offers leaders vital tools to develop these traits. Traditionally, leaders have focused on "hard" skills for decision-making, often overlooking the significance of emotional intelligence. Skills like self-awareness and curiosity are not quantifiable and are rarely emphasized in business education. However, Vaynerchuk argues that these "soft" skills can significantly enhance business success. For those with analytical minds, grasping how to improve traits like empathy or curiosity can be daunting. In this insightful book, Gary explores the twelve human ingredients contributing to his achievements and happiness, providing exercises to help readers cultivate these traits. He also identifies his own emotional weaknesses and shares strategies for improvement. By guiding readers to discover their own areas for growth, he emphasizes the importance of balancing traits such as patience with ambition and humility with conviction. Through real-life examples, he illustrates how to effectively combine these skills to achieve optimal results. This practical guide aims to refine leadership capabilities, enabling leaders to advance careers, retain talent, and build enduring organizations.

New York Times bestselling author, entrepreneur, and internet personality Gary Vaynerchuk gives kids a jump-start on getting ahead in Meet Me in the Middle, an all-original picture book featuring his beloved VeeFriends characters! With its unique two-in-one flip-book format, Meet Me in the Middle encourages young readers to see how different the world looks from another point of view. Start the book from the front and readers will learn about Eager Eagle's day. Flip it over and readers will see the same story from Patient Pig's perspective. It's a fun story about how real success comes from seeing how the other side does it. Inspired by the lessons in the million-copy bestselling book Twelve and a Half, Meet Me in the Middle gives parents and educators a way to talk to kids about empathy, problem solving, and compromise--the essential keys to success, at any age!