Erin Meyer Knihy

„Než přišel Netflix, nikdy předtím neexistovala společnost jako Netflix.“ Tato revoluční firma generuje miliardové roční příjmy a oslovuje stovky milionů lidí ve více než 190 zemích. Klíčovým faktorem úspěchu je kultura nastavená Reedem Hastingsem, která může na první pohled působit radikálně. Díky této kultuře zaměřené na svobodu a odpovědnost se Netflix dostal na vrchol. V tomto světovém bestselleru spoluzakladatel Hastings odhaluje vnitřní fungování Netflixu: jak nastavuje nové standardy, váží si lidí více než procesů, upřednostňuje inovace před efektivitou a zaměstnance nekontroluje. Neexistují žádná pravidla pro dovolenou ani výdaje. Zaměstnanci se nesnaží potěšit své nadřízené, ale poskytují upřímnou zpětnou vazbu. Tyto neobvyklé metody vedly k bezkonkurenční rychlosti inovací a Netflix se stal jednou z nejoblíbenějších značek na světě. Tato kniha je výbornou a čtivou byznysovou příručkou, která dramaticky proplétá historii Netflixu. Je určena pro ty, kdo vedou týmy, firmy, budují startupy nebo pracují v organizacích, které chtějí zlepšovat.

In today's global and virtual business landscape, executives and managers must collaborate with colleagues from diverse cultures, often without face-to-face interaction. This diversity can lead to misunderstandings, as cultural differences shape communication styles and expectations. For instance, while Americans may cushion criticism with compliments, others, like the French or Germans, may be more direct. Similarly, hierarchical norms in Latin America and Asia contrast sharply with Scandinavian egalitarianism. Despite English being a common language, cultural nuances can create pitfalls that jeopardize careers and negotiations. Renowned expert Erin Meyer offers practical insights into how cultural differences influence global business interactions. She emphasizes the importance of understanding these cultural drivers to enhance business success. With the rise of global call centers, outsourcing, and international project teams, cultural diversity impacts nearly everyone in the workforce. Globalization connects employees from various countries, yet many managers lack an understanding of how local cultures affect their interactions. Even those well-traveled may struggle with the complexities of cross-cultural collaboration. Meyer's work provides essential strategies for navigating these challenges and fostering effective communication in the modern global marketplace.

Penguin Readers is an ELT graded reading series, designed for teenagers and young adults learning English as a foreign language. With carefully adapted text, new illustrations, language practice activities and additional online resources, the Penguin Readers series introduces language learners to bestselling authors and compelling content. Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction. No Rules Rules, a Level 4 Reader, is A2+ in the CEFR framework. The text is made up of sentences with up to three clauses, introducing more complex uses of present perfect simple, passives, phrasal verbs and simple relative clauses. It is well supported by illustrations, which appear regularly. Reed Hastings started Netflix with Marc Randolph in 1997. Their company has completely changed how we watch TV and films. In this book, Reed explains the secret to the company's success and how at Netflix, there really are NO rules.