Sníte o nové cestě v kariéře nebo v životě? O něčem takovém sníme všichni. Většinou nám ale chybí struktura, s níž bychom svou cestu přehodnotili – zvlášť v době, kdy nám změny business modelů na pracovišti komplikují profesní i osobní život. Vyměňte nejistotu v kariéře za sebedůvěru. Stačí vám jednostránkový plán, který pomohl ke změně tisícovkám podniků po celém světě. Nabízí systematický postup, jak optimalizovat ten nejdůležitější business model ze všech – váš osobní.
Kniha je určena těm, kdo jsou připraveni odhodit zastaralé způsoby myšlení a přijmout nové, inovativní modely tvorby hodnoty: manažerům, konzultantům, podnikatelům – a všem, kdo zastávají vedoucí pozice v organizacích všeho druhu. Symbolem naší generace jsou rozvratné nové business modely. Jen málokdo jim však opravdu rozumí. V knize naleznete ověřené nástroje, s kterými dokážete business modely chápat, vytvářet i realizovat.
Autoři mezinárodního bestselleru Tvorba business
modelů ve své nové knize vysvětlují, jak do svého
podnikání zařadit tvorbu hodnotových nabídek
(value proposition design) a navrhnout tak přesvěd-
čivé produkty a služby, kterým zákazníci neodolají.
Čím je kniha výjimečná: obsahuje praktická cvičení,
nástroje a ilustrace, které vám pomohou okamžitě
zlepšit váš produkt; umožňuje přístup k on-line
aplikaci Strategyzer.com, plné interaktivních cvičení
a testů; má originální vizuální formát.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
Original / British EnglishDavid Beckham, captain of England and famous for his
Number 7 shirt at Manchester United, is now playing for LA Galaxy. But when
did he start to play football? And why is he now world famous? This is his
story.
Original / British English Mandy Brown is in the desert with Abdullah, and an
oryx ranger. But there are poachers in the desert too -- and a mother oryx is
dead. Can Mandy and Abdullah catch the poachers? And can they find the dead
oryx's baby?
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
James and Chantal are enjoying an evening of magic at the Blue Cat Club.
Merlin the magician is clever and his tricks are exciting but are they
dangerous too?
Water. We drink it. We cook with it. We wash with it. We can’t live without
it. Most of us don’t think about it much. But it is not there for everybody,
and our world is changing fast. We have to think very carefully about water,
and about our use of it.
One day Rafael was well, the next day he was completely mad. What happened to
him? The story of Rafael and his gold ring is a strange story of murder,
mystery and love. Many people know part of the story. But only Rafael knows
the true facts. And Rafael is mad.
