Brian Wansink Knihy

Věděli jste například, že když budete potmě jíst vanilkový pudink, o kterém vám ovšem někdo řekl, že je čokoládový, bude vám chutnat jako čokoláda? Nebo že když máte bonbony na dosah (například na pracovním stole), sáhnete po nich asi tak desetkrát častěji, než kdybyste je měli v zásuvce? A víte také, že když jíte bez zapojení vědomé mysli, můžete nepozorovaně přibrat až několik kilogramů za rok? O tomhle všem - a o mnoha dalších věcech - vás autor přesvědčí. Je to o jídle a o hubnutí, ale proto to ještě nemusí být nuda. Naopak. Je to zábavné. Můžete jíst úplně všechno. Cokoli chcete. Rozdíl je jenom v deseti kaloriích denně. A taky třeba v tom, že si zmrzlinu dáte do mrazáku úplně dozadu. A že si místo nevědomě začnete počínat vědomě. A už nikdy nebudete tloustnout. Začnete hubnout. Uvidíte (lepší je dvakrát se zamyslet než jednou nacpat)

Earth, 2212: The novel, third in the Against The Machine trilogy, yet free standing on its own, tells of a dystopian society in the midst of catastrophic climate change. Billions have died. The minority of people remaining inhabit the MEGs, former cities transformed by technology into huge protective domes; outside is the MASS living by subsistence. All seems well for those in the CORPORATE. It is not. With worsening climate, the MASS increasingly restive and their AI Silicons becoming sentient, those at the top have concocted a final solution: to leave Earth for Alpha Centauri, destroying the planet in their wake. Four protagonists, each from separate segments of this world, come together to attempt to prevent the plan. By the end they have managed to alter the human/machine interface, so changing human evolution.

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Challenging conventional views on food, this book offers a transformative perspective on meals, encouraging readers to rethink their eating habits and choices. It delves into the impact of food on health, culture, and personal well-being, inspiring a deeper connection to what we consume. Through innovative ideas and insights, it aims to reshape the reader's approach to nutrition and mealtime experiences.

Focusing on the art of questionnaire design, this classic guide has been instrumental for over twenty-five years in helping researchers gather insights into people's attitudes and behaviors. It offers practical strategies and techniques for crafting effective questions, making it an essential resource for anyone looking to collect reliable data through surveys.

Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives.

Through his extensive research, the author found that we are increasingly starting to arrange our homes to make unhealthy, comforting foods easier to reach and consume. This has all helped to make us 'fat by design'. This book shows how you can adapt and redesign your most common spaces in innovative ways to start losing weight naturally.

The iPhone does everything...but what if you don't want to do everything?! Sure, it's great that you can log into a private network or set up an iMAP / POP email account--but what if you are retired and just want to know the basics--like how to do a group Facetime with all the grandkids! This book walks you through what you need to know step-by-step--including how navigation works now that the Home button is gone on some of the phones. It covers only what you need to know--so you don't have to comb through hundreds of pages of tech-speak just to find out how to do a common feature. This book is based on the bestselling book "The Ridiculously Simple Guide to iPhone X, XR, XS, and XS Max" but includes sections specifically for seniors (including accessibility features that make text easier to see).Are you ready to start enjoying your new iPhone? Then let's get started! This book is not endorsed by Apple and should be considered unofficial.