Earth, 2212: The novel, third in the Against The Machine trilogy, yet free standing on its own, tells of a dystopian society in the midst of catastrophic climate change. Billions have died. The minority of people remaining inhabit the MEGs, former cities transformed by technology into huge protective domes; outside is the MASS living by subsistence. All seems well for those in the CORPORATE. It is not. With worsening climate, the MASS increasingly restive and their AI Silicons becoming sentient, those at the top have concocted a final solution: to leave Earth for Alpha Centauri, destroying the planet in their wake. Four protagonists, each from separate segments of this world, come together to attempt to prevent the plan. By the end they have managed to alter the human/machine interface, so changing human evolution.
Brian Wansink Pořadí knih (chronologicky)
Brian Wansink is known for his pioneering research into the psychology of eating and how our environment influences our food choices. He coined the term 'mindless eating' to describe how we often consume food without paying attention to our hunger or fullness cues. His work explores the subtle cues in our surroundings, from supermarket layouts to home pantries, that shape our eating habits and preferences. Through his accessible writing, Wansink aims to help readers understand and modify their own behaviors for better health.
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite? • Why do you eat more when you dine with friends? • What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat? • How does music or the color of the room influence how much—and how fast—we eat? • How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.
Věděli jste například, že když budete potmě jíst vanilkový pudink, o kterém vám ovšem někdo řekl, že je čokoládový, bude vám chutnat jako čokoláda? Nebo že když máte bonbony na dosah (například na pracovním stole), sáhnete po nich asi tak desetkrát častěji, než kdybyste je měli v zásuvce? A víte také, že když jíte bez zapojení vědomé mysli, můžete nepozorovaně přibrat až několik kilogramů za rok? O tomhle všem - a o mnoha dalších věcech - vás autor přesvědčí. Je to o jídle a o hubnutí, ale proto to ještě nemusí být nuda. Naopak. Je to zábavné. Můžete jíst úplně všechno. Cokoli chcete. Rozdíl je jenom v deseti kaloriích denně. A taky třeba v tom, že si zmrzlinu dáte do mrazáku úplně dozadu. A že si místo nevědomě začnete počínat vědomě. A už nikdy nebudete tloustnout. Začnete hubnout. Uvidíte (lepší je dvakrát se zamyslet než jednou nacpat)
Marketing Nutrition
- 224 stránek
- 8 hodin čtení
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.