Susan Horner Knihy

Kniha, jež si klade za cíl stát se podnětem a přínosem pro všechny, kdož se zajímají o sféru služeb a cestovní ruch, je rozdělena do šesti hlavních částí. První z nich nabízí popis obsahového zaměření knihy a diskusi o významu základních pojmů. Druhá se týká poptávky a nabídky a seznamuje s evropským podnikatelským prostředím. Další aplikuje na cestovní ruch, volný čas, ubytování a stravování marketingový přístup. Následující kapitola se dotýká problematiky marketingového plánování v evropském cestovním ruchu. Pátá kapitola se zabývá variantami praktik a technik marketingu v jednotlivých sektorech ruchu. Kniha je uzavřena seznámením s aktuálními otázkami a problémy ve všech uvedených oblastech

Featuring a collection of international case studies, this resource enhances understanding of tourism management through in-depth profiles of various companies and insights into different management functions. It serves as a valuable companion for both tutors and students, making it suitable for all tourism courses and addressing key issues within the field.

Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

Focusing on business tourism, this book offers an extensive international overview that blends theoretical insights with practical applications. It explores the dynamics of business travel, addressing its significance in the global economy while providing valuable knowledge for industry professionals and scholars alike.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

The book offers a faithful reprint of the original 1873 edition, providing readers with an authentic glimpse into the walks and experiences in Florence. It captures the charm and beauty of the city, inviting exploration through its streets and landmarks. This edition preserves the historical context and insights from the time, making it a valuable resource for those interested in the culture and history of Florence.

This volume offers a faithful reprint of the original 1873 edition, capturing the charm and beauty of Florence through detailed descriptions and insights. It serves as a guide for exploring the city's rich history, architecture, and culture, providing readers with an authentic experience of Florence's picturesque walks and landmarks. Perfect for history enthusiasts and travelers alike, it preserves the essence of the era while inviting modern readers to discover the timeless allure of this iconic Italian city.