Understanding the key enablers and barriers to creativity is essential for unlocking the creative potential in others. This guide emphasizes the significance of directed creativity as a crucial problem-solving skill, providing insights and strategies to foster creativity in various contexts.
La stratégie marketing est préalable et indispensable à la mise en route d'une activité. Aussi Le Marketing pour les Nuls s'adresse-t-il à tous ceux qui souhaitent maîtriser rapidement toutes les notions essentielles de ce domaine. Etude de marché, lancement d'un produit, choix stratégiques en matière de prix, de distribution, de communication... Les principes fondamentaux du marketing sont à votre portée ! Grâce à cet ouvrage très pédagogique et riche de nombreux exemples, vous pourrez élaborer votre plan d'action marketing et mettre en application les principaux outils du marketing. Etudiants en école de commerce, responsables marketing et entrepreneurs sont ici invités à poser un regard nouveau sur les techniques de marketing qui rendront leur travail un peu plus facile et surtout beaucoup plus efficace.
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities
Wer sein Unternehmen, seine Produkte und Dienstleistungen bekannter machen möchte, muss nicht zwangsläufig tief in die Tasche greifen. Alexander Hiam erklärt, wie man kosteneffizient Werbung betreibt, langfristig mehr Kunden gewinnt und den Umsatz steigert. Er erklärt, wie man clevere Anzeigen aufbaut, wo man sie platziert, wie Schilder zum Blickfang werden, wie man im Internet wirbt und mit ein wenig Publicity sogar kostenlos beworben wird.
In this updated edition, Alexander Hiam provides essential tools and tactics for effective marketing across all business sizes. Building on the insights from the first edition, this version incorporates the latest Internet marketing strategies. It offers comprehensive guidance for creating impactful campaigns that yield tangible results. The book emphasizes practical wisdom, covering key areas such as harnessing the Internet's potential, generating publicity, and developing effective sales promotions. Hiam, a marketing expert and business professor, equips readers with specialized tools that simplify the marketing process. The included CD-ROM features valuable resources like marketing plans, advertising worksheets, and web page templates, along with free stock photography. Readers will learn to master the five Ps of marketing, evaluate their strategies, design effective marketing plans, conduct customer research, enhance creative skills, and write compelling copy. With insights on budgeting, branding, and creating promotional materials, this guide ensures that businesses can effectively reach their audience. In today's competitive landscape, visibility is crucial for success, and this toolkit empowers you to attract new customers and boost revenue.
Tells how to measure motivation, identify problem areas, encourage employee enthusiasm, use positive feedback, and make criticisms in a positive manner
A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics.
This sourcebook aims to give entrepreneurs cutting edge expertise in the areas of small business management that matter most. It is organized according to the four stages of the small business cycle: the building foundation, managing the growth, financing and reaping the profits, and re-invention.