Joseph Sperry Knihy

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "co-destiny" relationships Examples and cases from Honeywell, 3M,and other leading corporations

The book explores the art of persuasion, offering insights into effective communication techniques that can help you influence others. It delves into psychological principles and practical strategies to strengthen your arguments and connect with your audience. Through real-life examples and actionable advice, readers will learn how to present their beliefs convincingly and overcome common obstacles in the persuasion process. This guide aims to empower individuals to express their ideas more effectively and achieve their goals.

The book explores the essential qualities and mindset needed to embody the conviction of effective leadership. It delves into strategies for developing confidence, communicating vision, and inspiring others. Readers will learn practical techniques to enhance their leadership presence, overcome self-doubt, and cultivate a persuasive style that resonates with teams and organizations. Through engaging insights and actionable advice, it aims to empower individuals to step into leadership roles with authenticity and authority.