Frederik D. Frederik Derk Wiersema Pořadí knih (chronologicky)

Nur der Service zählt - Wie die besten US-Unternehmen ihre Kunden begeistern - bk966; Verlag Moderne Industrie; Hrg. Fred Wiersema; Paperback; 1999

Ausführlich recherchierte Beispiele von Unternehmen wie MCI, Airborne Express, Home Depot, Frito Lay und USAA, die die Geheimnisse der Etablierung und Pflege enger Kundenbeziehungen entdeckt haben – und die Gewinne, die dies beweist. Dieses Buch bietet klare, detaillierte Pläne für Unternehmen, um die notwendigen professionellen Bindungen zu schaffen und kostspielige Fallstricke zu vermeiden.

One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.

The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three value disciplines: the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.