Miláček čtenářů je právě vyprodaný
Více o knize
One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.
Nákup knihy
Customer Intimacy, Frederik D. Wiersema
- Jazyk
- Rok vydání
- 1996
- product-detail.submit-box.info.binding
- (pevná)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Customer Intimacy
- Podtitul
- Pick Your Partners, Shape Your Culture, Win Together
- Jazyk
- anglicky
- Autoři
- Frederik D. Wiersema
- Vydavatel
- Knowledge Exchange
- Rok vydání
- 1996
- Vazba
- pevná
- Počet stran
- 221
- ISBN10
- 1888232005
- ISBN13
- 9781888232004
- Série
- Štítky
- Naučná literatura, Seberozvoj, Osobní růst
- Hodnocení
- 3,9 z 5
- Anotace
- One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.