This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
Warren Keegan Knihy
Global marketing
- 600 stránek
- 21 hodin čtení
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.