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Více o knize
This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.
Nákup knihy
Global Marketing Management, Warren J. Keegan
- Jazyk
- Rok vydání
- 1989
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- Titul
- Global Marketing Management
- Jazyk
- anglicky
- Autoři
- Warren J. Keegan
- Rok vydání
- 1989
- Vazba
- měkká
- ISBN10
- 0133572455
- ISBN13
- 9780133572452
- Série
- Anotace
- This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.