Ryan Hoover Pořadí knih (chronologicky)

Incidents of mass violence are unfortunately common, yet society often avoids confronting this reality. Acknowledging the presence of violence is crucial for preparedness. This book offers a practical approach to handling active shooter situations. Many organizations provide basic training with the mantra of "run, hide, fight," but this often lacks depth. What do we do when faced with an actual threat? The discussions surrounding these events rarely equip us for survival. This guide covers all aspects of responding to an active shooter, including planning, evasion, finding secure locations, unarmed fighting, defensive weapon considerations, administering life-saving medical care, interacting with law enforcement, coping with aftermath, and initiating training. It aims to prepare you and your loved ones for such events, emphasizing that your safety is ultimately your responsibility. Aaron Jannetti, owner of Endeavor Defense and Fitness in Columbus, OH, leads the charge in teaching self-defense and active shooter response across the U.S. With extensive qualifications and experience, he brings valuable insights back to his team, continuously improving their instruction to better serve the community.

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.