Lawrence G. Friedman Knihy

The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly altering the business landscape. Essential reading for executive sales managers, account managers, marketing and customer service professionals--anyone who wants to establish the kind of customer relations necessary to take a company into the 21st century. Illustrations.

"Drawing on dozens of examples and best practices across a variety of industries, Friedman lays out a blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably." "Go To Market Strategy is not about incremental change. As Friedman points out, it is for executives seeking double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results and gain a competitive advantage in your markets."--Jacket