Vyprodáno
Více o knize
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Nákup knihy
Emotional branding : the new paradigm for connecting brands to people, Marc Gobé, Sergio Zyman
- Jazyk
- Rok vydání
- 2001
- Vazba
- (pevná)
Jakmile se objeví, pošleme e-mail.
Tady nám chybí tvá recenze.
- Titul
- Emotional branding : the new paradigm for connecting brands to people
- Jazyk
- anglicky
- Autoři
- Marc Gobé, Sergio Zyman
- Vydavatel
- Allworth Press
- Rok vydání
- 2001
- Vazba
- pevná
- Počet stran
- 352
- ISBN10
- 1581150784
- ISBN13
- 9781581150780
- Série
- Kategorie
- Štítky
- Byznys, Psychologická tématika
- Hodnocení
- 3,55 z 5
- Anotace
- Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.