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Více o knize
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
Nákup knihy
Public Relations Strategy, Sandra Oliver
- Jazyk
- Rok vydání
- 2001
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Public Relations Strategy
- Jazyk
- anglicky
- Autoři
- Sandra Oliver
- Vydavatel
- Kogan Page
- Rok vydání
- 2001
- ISBN10
- 0749435410
- ISBN13
- 9780749435417
- Kategorie
- Marketing a PR
- Anotace
- This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.