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Parametry
- 208 stránek
- 8 hodin čtení
Více o knize
Focusing on the intersection of public relations and management strategy, this book delves into the evolving role of PR in the context of globalization and the Internet. It explores various models and theories of strategic management and their relevance to PR practices, highlighting the dynamic discussions surrounding these topics. The text emphasizes how contemporary challenges are reshaping organizational PR strategies, making it a vital resource for understanding the modern landscape of public relations.
Nákup knihy
Public Relations Strategy, Drew Boyd
- Jazyk
- Rok vydání
- 2009
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Public Relations Strategy
- Jazyk
- anglicky
- Autoři
- Drew Boyd
- Vydavatel
- Kogan Page
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 208
- ISBN13
- 9780749456405
- Série
- Hodnocení
- 3,4 z 5
- Anotace
- Focusing on the intersection of public relations and management strategy, this book delves into the evolving role of PR in the context of globalization and the Internet. It explores various models and theories of strategic management and their relevance to PR practices, highlighting the dynamic discussions surrounding these topics. The text emphasizes how contemporary challenges are reshaping organizational PR strategies, making it a vital resource for understanding the modern landscape of public relations.