Parametry
- 1088 stránek
- 39 hodin čtení
Více o knize
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Nákup knihy
Strategic Management, Fred R. David, Afife N. Sayın
- Jazyk
- Rok vydání
- 1969
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškozená
- Cena
- 280 Kč
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Strategic Management
- Podtitul
- Fifth Edition
- Jazyk
- anglicky
- Autoři
- Fred R. David, Afife N. Sayın
- Vydavatel
- Prentice Hall
- Rok vydání
- 1969
- Vazba
- pevná
- Počet stran
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Série
- Štítky
- Naučná literatura, Učebnice, Byznys, Byznys & Management, Příručky a návody, Management & HR, Marketing & Prodej, Vysoká škola, univerzita
- Hodnocení
- 4 z 5
- Anotace
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.