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Více o knize
Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Nákup knihy
Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydání
- 2010
- Vazba
- (měkká)
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- Titul
- Scientific Advertising
- Jazyk
- anglicky
- Autoři
- Claude C. Hopkins
- Vydavatel
- WWW.SNOWBALLPUBLISHING.COM
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 80
- ISBN13
- 9781607962366
- Série
- Štítky
- Byznys, Psychologická tématika, Věda, Dárky pro ženy, Psaní
- Hodnocení
- 4 z 5
- Anotace
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.