Scientific Advertising

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Claude C. Hopkins

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Počet stran: 80 stránek
Čas čtení: 3 hodiny

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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

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Scientific Advertising, Claude C. Hopkins

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Rok vydání: 2010
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Titul: Scientific Advertising
Jazyk: anglicky
Autoři: Claude C. Hopkins
Vydavatel: www.snowballpublishing.com
Rok vydání: 2010
Vazba: měkká
Počet stran: 80
ISBN13: 9781607962366
Štítky: Naučná literatura, Podnikání a ekonomie, Psychologie, Motivace & Seberozvoj, Věda, Byznys & Obchodování, Psaní, Podnikání
Anotace: Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.