Corps Business

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What’s the best-run enterprise in the world? It may be the Marine Corps, which defies the typical image of a rigid organization. Instead, it has developed a remarkably agile and adaptive structure, allowing it to tackle complex challenges effectively. The key to their success lies not in traditional boot camp methods but in a continually evolving management system. These principles can empower any organization to achieve the responsiveness needed in today’s competitive and fast-changing business landscape. In this insightful exploration, author David H. Freedman reveals these principles and their relevance to the business world. He immerses readers in the dynamic Marine environment, sharing experiences from urban combat training, mission planning sessions, and live-fire exercises. Freedman distills wisdom from Marines at all levels, from generals to enlisted personnel. Key insights include managing by end-state—communicating objectives while allowing autonomy in execution—and the 70-percent solution, which emphasizes quick decision-making over perfection. Additionally, the concept of authority on demand encourages lower-level personnel to make necessary decisions in the absence of management guidance. For those facing fierce competition and chaotic markets, the choice is clear: adapt quickly, inspire your team, and thrive, or risk failure. The Marines offer valuable lessons for success.