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Everything You Need to Know about Marketing

Více o knize

Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.

Vydání

Nákup knihy

Everything You Need to Know about Marketing, Patrick Forsyth

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Rok vydání
1990
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