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Parametry
- 272 stránek
- 10 hodin čtení
Více o knize
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Nákup knihy
Selling the Invisible, Harry Beckwith
- Jazyk
- Rok vydání
- 2012
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Doručení
Platební metody
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- Titul
- Selling the Invisible
- Jazyk
- anglicky
- Autoři
- Harry Beckwith
- Vydavatel
- Grand Central Publishing
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Seberozvoj, Psychologická tématika, Psychologie, Marketing & Prodej, Podnikání, Marketing a PR, Komunikace
- První vydání
- 1997
- Původní název
- Selling the Invisible
- Hodnocení
- 3,95 z 5
- Anotace
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.