Vyprodáno
Více o knize
New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.
Nákup knihy
Soul of the New Consumer, David Kellogg Lewis, Darren Bridger
- Jazyk
- Rok vydání
- 2001
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Soul of the New Consumer
- Podtitul
- Authenticity. What We Buy and Why in the New Economy
- Jazyk
- anglicky
- Vydavatel
- Nicholas Brealey
- Rok vydání
- 2001
- Vazba
- měkká
- Počet stran
- 228
- ISBN10
- 1857882989
- ISBN13
- 9781857882988
- Série
- Hodnocení
- 3,95 z 5
- Anotace
- New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.