Darren Bridger Knihy

Learn to confidently devise effective solutions in any situation with this fantastic guide to getting things done by focusing your mind and honing your decision making skills

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

The Soul of the New Consumer will revolutionize the way we think about traditional market segmentation, retailing, selling and branding.

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.

New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.