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The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.
Skladem máme celkem knihy Moral Markets (2008).
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Moral Markets, Nico Stehr
- Jazyk
- Rok vydání
- 2008
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 19 Kč
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Tady nám chybí tvá recenze.
- Titul
- Moral Markets
- Podtitul
- How Knowledge and Affluence Change Consumers and Products
- Jazyk
- anglicky
- Autoři
- Nico Stehr
- Vydavatel
- Taylor & Francis Ltd (Sales)
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 288
- ISBN13
- 9781594514579
- Série
- Hodnocení
- 4 z 5
- Anotace
- The book presents a groundbreaking theory of markets that reflects the evolving landscape of consumer behavior. It emphasizes the impact of greater knowledge, wealth, and access to information on modern consumers, suggesting that these factors significantly alter traditional market dynamics. By exploring how these changes influence purchasing decisions and market interactions, the author provides insights into the future of commerce and consumer engagement.