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Brand Psychology
The Art and Science of Building Strong Brands
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Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Vydání
Nákup knihy
Brand Psychology, Laura Busche
- Jazyk
- Rok vydání
- 2023
- Vazba
- (měkká)
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- Titul
- Brand Psychology
- Podtitul
- The Art and Science of Building Strong Brands
- Jazyk
- anglicky
- Autoři
- Laura Busche
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 384
- ISBN13
- 9781032373720
- Série
- Kategorie
- Štítky
- Byznys, Psychologická tématika
- Hodnocení
- 5 z 5
- Anotace
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.