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Více o knize
Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Nákup knihy
Brand Psychology, Laura Busche
- Jazyk
- Rok vydání
- 2023
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Doručení
Platební metody
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- Titul
- Brand Psychology
- Podtitul
- The Art and Science of Building Strong Brands
- Jazyk
- anglicky
- Autoři
- Laura Busche
- Vydavatel
- Taylor & Francis Ltd
- Rok vydání
- 2023
- Vazba
- měkká
- Počet stran
- 384
- ISBN13
- 9781032373720
- Série
- Hodnocení
- 5 z 5
- Anotace
- Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.