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Více o knize
The compilation features two significant works by Claude C. Hopkins, showcasing his enduring principles and foundational concepts in advertising. Readers will gain insights into his innovative strategies that have shaped modern marketing practices, emphasizing the timeless relevance of his ideas.
Nákup knihy
My Life In Advertising and Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydání
- 2022
- Vazba
- (měkká)
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- Titul
- My Life In Advertising and Scientific Advertising
- Jazyk
- anglicky
- Autoři
- Claude C. Hopkins
- Vydavatel
- Sanage Publishing House
- Rok vydání
- 2022
- Vazba
- měkká
- Počet stran
- 252
- ISBN13
- 9789394924208
- Série
- Štítky
- Byznys, Psychologická tématika, Věda, Komunikace, Psaní
- Hodnocení
- 4,2 z 5
- Anotace
- The compilation features two significant works by Claude C. Hopkins, showcasing his enduring principles and foundational concepts in advertising. Readers will gain insights into his innovative strategies that have shaped modern marketing practices, emphasizing the timeless relevance of his ideas.