Marketing e management: Marketing 4.0. Dal tradizionale al digitale

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Marketing has changed forever—this is what comes next. The much-needed handbook for next-generation marketing helps you navigate an increasingly connected world and a changing consumer landscape to reach more customers effectively. Today's consumers have limited time and attention and are surrounded by alternatives. You must capture their attention and deliver the messages they want to hear. This book explores the shifting power dynamics in the marketplace, the paradoxes of connectivity, and the splintering sub-cultures that will shape tomorrow's consumers. It emphasizes why adapting to this new marketing paradigm is essential for productivity and provides practical applications for your brand. By leveraging the changing consumer mood, you can engage customers more fully than ever before. It encourages you to exploit the challenges faced by traditional approaches and integrate them into your marketing strategy. You'll discover new marketing rules, learn to create impactful moments, and build a loyal customer base. Experienced marketers recognize that this shift is different; it's not just the rules that have changed, but the customers themselves. This book offers a solid framework based on a real-world vision of today's consumers and their future, giving you the edge to connect with them effectively.