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Emotionomics

Leveraging Emotions for Business Success - 2ND EDITION

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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

Nákup knihy

Emotionomics, Dan Hill, Sam Simon, Philip Kotler

Jazyk
Rok vydání
2010
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(měkká),
Stav knihy
Dobrá
Cena
129 Kč

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Titul
Emotionomics
Podtitul
Leveraging Emotions for Business Success - 2ND EDITION
Rok vydání
2010
Vazba
měkká
Počet stran
288
ISBN10
0749461896
ISBN13
9780749461898
Série
Anotace
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.