Více o knize
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
Nákup knihy
Harvard Business Review on Corporate Responsibility, C. K. Prahalad, Allen Lee Hammond, Michael E. Porter, Mark R. Kramer, Charles Handy, Roger L. Martin, Ryuzaburo Kaku, Kenneth E. Goodpaster, John B. Mathews, Jr., Craig Smith, Rosabeth Moss Kanter
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
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- Cena
- 199 Kč
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- Titul
- Harvard Business Review on Corporate Responsibility
- Jazyk
- anglicky
- Autoři
- C. K. Prahalad, Allen Lee Hammond, Michael E. Porter, Mark R. Kramer, Charles Handy, Roger L. Martin, Ryuzaburo Kaku, Kenneth E. Goodpaster, John B. Mathews, Jr., Craig Smith, Rosabeth Moss Kanter
- Vydavatel
- Harvard Business School Press
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 208
- ISBN10
- 1591392748
- ISBN13
- 9781591392743
- Série
- Štítky
- Byznys
- Anotace
- What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.