Exploring the constant nature of decision-making, this book delves into the myriad choices we face daily, from mundane selections like what to wear and eat to more significant life decisions. It highlights the psychological and social implications of our choices, reflecting on how they shape our identities and experiences. Through various examples, it invites readers to consider the impact of their decisions and the underlying motivations driving them.
Arthur Asa Berger Pořadí knih






- 2023
- 2023
Exploring the concept of taste, this book delves into its significance in daily life, questioning its evolution and influence from social factors and media. It examines how taste relates to choices, emotions, and socio-economic status, drawing on Pierre Bourdieu's classic work, "Distinction." The text uniquely integrates four methodologies—semiotics, psychoanalytic theory, sociological theory, and Marxist theory—applying them to diverse topics like yogurt, Celine Dion, and smartphones. Readers will gain analytical tools to understand taste in various contexts.
- 2022
Focusing on postmodern thought, this textbook introduces key thinkers and their perspectives while connecting them to everyday life. It features selected passages from significant works alongside the author's interpretations, enhancing cultural understanding. The engaging, conversational style is complemented by cases, illustrations, and photographs, including discussions on life during pandemic restrictions. Ideal for students in sociology, cultural anthropology, media studies, linguistics, and social philosophy, it serves as a comprehensive resource for understanding postmodernism.
- 2022
Utilizing semiotics and a psychoanalytic lens, this work provides an in-depth examination of one of Shakespeare's most humorous plays. The analysis delves into the intricate layers of meaning within the comedy, revealing its unique aspects and the underlying psychological themes that contribute to its enduring appeal.
- 2021
Exploring the complex nature of identity, the book delves into how various factors shape who we become, including birth order, physical attributes, intelligence, and socio-economic background. It examines the influence of language, education, and personal experiences on our sense of self. The author emphasizes that identity is multifaceted and affected by a myriad of elements, asserting its significance as a fundamental aspect of human existence. Through this exploration, readers are invited to reflect on their own identities and the diverse influences that contribute to them.
- 2020
Exploring the connection between humor and well-being, this book delves into the scientific research that supports the idea that laughter positively impacts both mental and physical health. It examines the elements of jokes, comics, and sitcoms that trigger laughter, providing insights into why humor is essential for a healthy life. Through a blend of science and entertainment, it reveals the profound effects of laughter on our overall well-being.
- 2020
Through the lens of semiotic, psychoanalytic, and sociological theories, the book delves into the motivations and behaviors of Trump's followers at rallies. It explores the underlying psychological and social factors that drive their actions, offering insights into the complex dynamics of political allegiance and group behavior.
- 2020
Ads, Fads, and Consumer Culture
- 288 stránek
- 11 hodin čtení
Ads, Fads, and Consumer Culture--now in its fifth edition--draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
- 2016
Aotearoa" nennen die Maori Neuseeland, ihren Inselstaat, welcher auf eine kriegerische wie mystische Vergangenheit zuruckblickt. Auf seiner Reise vom Norden in den Suden entdeckt Arthur Berger Neuseelands aussergewohnliche Landschaft wie auch Kunst, Kultur und Volksbrauche seiner Eingeborenen. In seiner Anschaulichkeit gnadenlos berichtet der Forscher vom Kannibalismus, von blutigen Kriegen und von der Kolonialzeit. Zahlreiche Fotografien der Maoris wie auch der neuseelandischen Tier- und Pflanzenwelt lassen diese besondere Forschungsreise vor 80 Jahren fur den Leser heute noch einmal lebendig werden."
- 2008

