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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
Autoři
Hodnocení knihy
Parametry
- 600 stránek
- 21 hodin čtení
Více o knize
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
Nákup knihy
Strategic Brand Management, Kevin Lane Keller
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Strategic Brand Management
- Podtitul
- Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
- Jazyk
- anglicky
- Autoři
- Kevin Lane Keller
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 600
- ISBN10
- 0273779419
- ISBN13
- 9780273779414
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Management & HR, Odborná literatura, Marketing a PR, Komunikace, Reklama a propagace, Nakupování, Obchodní značky
- První vydání
- 2007
- Původní název
- Strategic brand management
- Hodnocení
- 4,25 z 5
- Anotace
- For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.