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Parametry
- 240 stránek
- 9 hodin čtení
Více o knize
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.
Nákup knihy
The Economist: Marketing, Patrick Forsyth
- Jazyk
- Rok vydání
- 2009
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Economist: Marketing
- Jazyk
- anglicky
- Autoři
- Patrick Forsyth
- Vydavatel
- Profile Books Ltd
- Rok vydání
- 2009
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 1846681936
- ISBN13
- 9781846681936
- Série
- Hodnocení
- 3,5 z 5
- Anotace
- Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.