Parametry
- 448 stránek
- 16 hodin čtení
Více o knize
The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.
Nákup knihy
Mass Communication Theory, Denis McQuail
- Jazyk
- Rok vydání
- 1994
- product-detail.submit-box.info.binding
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 83 Kč
Doručení
Platební metody
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- Titul
- Mass Communication Theory
- Podtitul
- An Introduction - Third Edition
- Jazyk
- anglicky
- Autoři
- Denis McQuail
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 1994
- Vazba
- měkká
- Počet stran
- 448
- ISBN10
- 0803977859
- ISBN13
- 9780803977853
- Série
- Štítky
- Naučná literatura, Společenské vědy, Učebnice, Vysokoškolské učebnice, Psychologická tématika, Psychologie, Vztahy, Společnost, Komunikace, Kultura, Média a mediální komunikace, Informace, Masmédia, Společenské chování, Masová komunikace
- První vydání
- 1992
- Původní název
- Mass Communication Theory
- Hodnocení
- 4,35 z 5
- Anotace
- The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.