Hoe Google werkt

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Both Eric Schmidt and Jonathan Rosenberg, seasoned Silicon Valley executives, learned valuable lessons during their decade at Google, realizing the truth in Coach John Wooden's saying about the importance of continuous learning. As they contributed to Google's transformation from a start-up to a global powerhouse, they reexamined their management philosophies. Their experiences culminate in a fun, accessible guide on corporate culture, strategy, talent, decision-making, communication, innovation, and navigating disruption. They highlight how three major shifts—the internet, mobile technology, and cloud computing—have empowered consumers over companies. To succeed in this dynamic environment, businesses must develop exceptional products and attract a new type of employee, referred to as "smart creatives." The authors present management principles, such as "Consensus requires dissension" and "Think 10X, not 10%," supported by previously untold stories from Google's history. In 2010, they initiated an internal class for Google managers, initially marked as "confidential," until an employee suggested sharing the insights more broadly. This book encapsulates the essence of Google's innovative spirit and its commitment to empowering employees for success.