The age of surveillance capitalism. The fight for the future at the new frontier of power

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Society stands at a critical juncture as the initial optimism surrounding the Internet fades, replaced by unease stemming from the convergence of technology, capitalism, and inequality. Tech companies are harvesting our online data and selling it to the highest bidder, whether that be governments or retailers. In this landscape of surveillance capitalism, profit hinges on not just predicting but also altering our online behaviors. This fusion of capitalism and the digital realm raises essential questions about the values that will define our future. Shoshana Zuboff emphasizes that we have a choice: we can either permit technology to enrich a select few while impoverishing the many or leverage it to ensure a broader distribution of capitalism's social and economic benefits. The decisions made in the coming decade will significantly influence the trajectory of the twenty-first century. By examining the social, political, business, and technological implications of current changes, the text addresses the unprecedented power that operates outside democratic oversight and offers insights on how to safeguard ourselves and our communities. Ultimately, it poses a fundamental question: will we become masters of the digital landscape, or will we remain its slaves?