FT Mastering Series: Mastering Global Business

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Globalization is a frequently used term in business, yet its implications for companies can be complex. Understanding the real issues that global businesses face and how to operate effectively on a global scale is crucial. The challenge lies in being local everywhere while feeling foreign nowhere. Managers must learn to manage brands, technologies, information, finance, and people innovatively, avoiding bureaucratic obstacles. This guide serves as a comprehensive resource for mastering global business, featuring insights from leading experts on various topics. Jacques Horovitz discusses global retailing, Jean-Pierre Jeannet addresses global strategy, and Donald A. Marchand covers global IT. Other contributors include Sydney Finkelstein on cross-border M&A, Vijay Govindarajan and Anil K. Gupta on leveraging global presence, and Alan Rugman on multinational enterprises. The text emphasizes the necessity of developing managers with a global mindset and highlights the evolving nature of competitive advantage. It stresses that global presence alone does not guarantee success, and adapting local governance to gain a competitive edge is increasingly important. The Financial Times Mastering series encapsulates cutting-edge thought leadership, providing structured and accessible insights into essential business elements.