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Parametry
- 184 stránek
- 7 hodin čtení
Více o knize
The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
Nákup knihy
Brand New Justice, Simon Anholt
- Jazyk
- Rok vydání
- 2004
- Vazba
- (měkká)
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- Titul
- Brand New Justice
- Podtitul
- How Branding Places and Products Can Help the Developing World
- Jazyk
- anglicky
- Autoři
- Simon Anholt
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Série
- Kategorie
- Anotace
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.