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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Nákup knihy
Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly
- Jazyk
- Rok vydání
- 2010
- Vazba
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 339 Kč
Nikdo zatím neohodnotil.
- Titul
- Strategic Management And Competitive Advantage
- Podtitul
- Concepts And Cases, Third Edition, International Edition
- Jazyk
- anglicky
- Autoři
- Jay B. Barney, William S. Hesterly
- Vydavatel
- Pearson
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 656
- ISBN10
- 0137042876
- ISBN13
- 9780137042876
- Série
- Štítky
- Byznys
- Anotace
- For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.