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The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.
Nákup knihy
Conflicting Accounts, Kevin Goldman
- Jazyk
- Rok vydání
- 1998
- Vazba
- (měkká)
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- Titul
- Conflicting Accounts
- Podtitul
- The Creation and Crash of the Saatchi Saatchi Advertising Empire
- Jazyk
- anglicky
- Autoři
- Kevin Goldman
- Vydavatel
- Touchstone
- Rok vydání
- 1998
- Vazba
- měkká
- Počet stran
- 416
- ISBN10
- 0684835533
- ISBN13
- 9780684835532
- Série
- Štítky
- Historické téma, Byznys, Filosofická tématika, USA, Vývoj, Sociální historie, Reklama a propagace
- Anotace
- The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.