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Confessions of an Advertising Man

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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Nákup knihy

Confessions of an Advertising Man, David Ogilvy

Jazyk
Rok vydání
1986
Vazba
(měkká),
Stav knihy
Poškozená
Cena
199 Kč

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Titul
Confessions of an Advertising Man
Jazyk
anglicky
Vydavatel
Atheneum
Rok vydání
1986
Vazba
měkká
Počet stran
172
ISBN10
0689706014
ISBN13
9780689706011
Série
Anotace
David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.