Knihobot

Yanling Zhang

    China online: game and tourism
    On the Chinese national cultural heritages: tourism development and education
    Towards a responsible success
    Proceedings of the 2nd Euro-Asia Conference on Environment and Corporate Social Responsibility: Society and Management Section
    Proceedings of the 2nd Euro-Asia Conference on Environment and Corporate Social Responsibility: Technological Innovation and Management Section
    Proceedings of the 7th Euro-Asia Conference on Environment and CSR: Tourism, Sports and Education Session
    • Many Asian countries are undergoing rapid economic growth and social transformation. Industrialization of these countries has caused increasing concern over sustainability management issues. As a result, industries and business are called upon to act responsibly for the protection of the natural environment and the cohesion of society. In line with the principles of sustainable development, the 7th Euro-Asia Conference on Corporate Social Responsibility and Environmental Management was jointly organized by the IMRE program of the TU Bergakademie Freiberg, Germany, and the Tourism Management College of Tianjin University of Finance and Economics, China. As the tourism, sport, and education Session of the conference proceedings, this book contributes to academic literature by presenting 33 papers on recent research findings of more than 50 researchers in tourism development, environmental protection, sport and education. As a pioneering work about Euro-Asian cooperation on CSR and environmental management, this book may become a guideline for responsible business operation. It deserves careful reading and should find numerous readers.

      Proceedings of the 7th Euro-Asia Conference on Environment and CSR: Tourism, Sports and Education Session
    • In line with the principles of the first Euro-Asia Conference on Corporate Social Responsibility and Environmental Management, this book contains the technological innovation and management session of the proceedings for the 2nd Euro-Asian Conference, held in Bangkok, Thailand on October 12-13, 2007. It has three parts, covering 24 papers on environmental management, corporate social responsibility, sustainability management, technological innovation, and corporate management engineering. The book contributes to academic literature by presenting recent research findings of more than 20 researchers in the field, both from a theoretical and a practical perspective. It indicates that responsibility for environmental and social matters through technological innovation and management engineering could become the main melody of business operation in the 21st century. Thus, business success in the new era means success also in terms of good environmental and social performances. As a pioneering work about Euro-Asian cooperation on issues of environmental and social responsibility, this book may become a guideline for responsible future business operation. It deserves careful reading and should find numerous readers.

      Proceedings of the 2nd Euro-Asia Conference on Environment and Corporate Social Responsibility: Technological Innovation and Management Section
    • In line with the principles of the first Euro-Asia Conference on Corporate Social Responsibility and Environmental Management, this book contains the society and management session of the proceedings for the 2nd Euro-Asian Conference, held in Bangkok, Thailand on October 12-13, 2007. It has three parts, covering 30 papers on environmental management, corporate social responsibility, sustainability management, and corporate management. The book contributes to academic literature by presenting recent research findings of more than 30 researchers in the field, both from a theoretical and a practical perspective. It indicates that being responsible for environmental and social matters through effective management could become the main melody of business operation in the 21st century. Thus, business success in the new era means success also in terms of good environmental and social performance. As a pioneering work about Euro-Asian cooperation on issues of environmental and social responsibility, this book may become a guideline for responsible future business operation. It deserves careful reading and should find numerous readers.

      Proceedings of the 2nd Euro-Asia Conference on Environment and Corporate Social Responsibility: Society and Management Section
    • Towards a responsible success

      • 292 stránek
      • 11 hodin čtení

      This book contains the proceedings of the „Euro-Asian Conference on Environment and Corporate Social Responsibility: Perspectives from Business in Asia“, held in Hong Kong on November 17, 2006. It has five parts, covering papers on business ethics, corporate social responsibility, environmental management, sustainability management, circular economy, risk management, and environmentally friendly technologies. The book contributes to academic literature by presenting recent research findings of more than 30 researchers in the field, both from a theoretical and a practical perspective. It indicates that responsibility for environmental and social matters could become the main melody of business operation in the 21st century. Thus, business success in the new era means success also in terms of good environmental and social performance. As a pioneering work about Euro-Asian cooperation on issues of environmental and social responsibility, this book may become a guideline for responsible future business operation. It deserves careful reading and should find numerous readers.

      Towards a responsible success
    • By the end of 2013, there are totally 45 heritage sites in China were approved to be included in the World Heritage list by UNESCO, including 10 natural heritage sites, 31 culture heritage sites and 4 mixed heritage sites. China is ranked second in the world according to the number, second only to Italy. Increasing number of heritage sites come with more responsibilities for protection and maintenance. In accordance with the provisions of the World Heritage Convention, the applicant countries are supposed to carry out unified management, strict protection and scientific planning in order to achieve sustainable development. This book, which consists of six chapters, contributes to researches of Chinese cultural heritages protection and tourism development from the perspective of community participation; product development; cultural heritage destination management; as well as researches and education. It deserves careful reading and should find numerous readers.

      On the Chinese national cultural heritages: tourism development and education
    • China online: game and tourism

      This book is expected to make some theoretical breakthroughs in the study of the online game and tourism industry in China

      In just over a decade, online games and tourism have gained popularity in Europe and America, evolving into a rapidly flourishing industry since the 1990s. This growth is largely driven by spontaneous enterprise exploration rather than academic inquiry, which remains underdeveloped in this field. While some research exists, it primarily consists of isolated academic papers, and a cohesive theoretical framework is still lacking. Similarly, China's online game and tourism industry, emerging only a decade ago, has yet to establish a comprehensive theoretical research system. The development of this industry has been largely market-driven, with theoretical understanding lagging behind practice. Since 2001, China has experienced a period of rapid growth in this sector. This work aims to create a more complete theoretical research framework by integrating insights from economics, management science, sociology, and communication science. Utilizing statistical research tools and a wealth of data, it conducts thorough qualitative and quantitative analyses of China's online game and tourism industry. The study examines the current state of the industry, its global positioning, market structure, and introduces new theoretical perspectives on the social responsibilities of the sector towards the country, society, and enterprises.

      China online: game and tourism
    • MICE, is the abbreviation of Meetings, Incentives, Conventions, and Exhibitions, which includes comprehensive activities, such as holding professional conferences, exposition transaction activities, cultural and sports events, scientific and technological intercommunion and incentive tourism activity. In the last decade, the fast developing Chinese MICE industry attracts increasingly more attention. As a newly emerged industry, the development of the MICE industry not only brings large economic and social benefits for China directly, but also stimulates the development of many co-industries through promoting the exchange and circulation of human, material, information and capital. This book incorporates four chapters. The first chapter provides a primary introduction about the current Chinese MICE economy. The second chapter comprehensively discusses the Chinese MICE Administration. In the third chapter, the author discusses the current status, conditions and regional characteristics of the Chinese regional MICE development. The last chapter discusses MICE tourism in China based on researches from Zheng, Q. Y. and Wang, S. F. As a pioneering work about MICE management in China, this book may provide reference for further academic researches, thus, deserves careful reading.

      The Chinese MICE economy
    • MICE, is the abbreviation of Meetings, Incentives, Conventions, and Exhibitions, which includes comprehensive activities, such as holding professional conferences, exposition transaction activities, cultural and sports events, scientific and technological intercommunion and incentive tourism activity. In the last decade, the fast developing Chinese MICE industry attracts increasingly more attention. As a newly emerged industry, the development of the MICE industry not only brings large economic and social benefits for China directly, but also stimulates the development of many co-industries through promoting the exchange and circulation of human, material, information and capital. This book incorporates six chapters. The first chapter discusses the current status of the Chinese MICE industry. The second chapter presents the status of UFI certification in China. In the third chapter, the author discusses the profit modes of Chinese conference and exhibitions halls in line with the cyclical economy. The fourth chapter mainly discusses the integrated marketing communication mode of Chinese enterprises. The fifth chapter discusses the MICE associated intellectual property rights protection in China. The last chapter discusses the Chinese MICE logistics. As a pioneering work about MICE management in China, this book may provide reference for further academic researches, thus, deserves careful reading.

      MICE management in China
    • At present, the global tourism industry develops rapidly and shows a clear tendency to become a pillar sector in global economy. In order to promote responsible and sustainable tourism management, „The Euro-Asia conference on Corporate Social Responsibility and Environmental Management - the Tourism, MICE and Management Technique session“ was held in Tianjin P. R. China. The conference was jointly organized by the IMRE program of TU Bergakademie Freiberg from Germany; and the Tourism Management College of Tianjin University of Finance and Economics, from China. As the proceedings of the conference, this book contributes to academic literature by presenting recent research findings of more than 20 researchers in tourism and MICE management. Papers in the book discuss international tourism management from the perspectives of tourism education, hospitality management, human resource management, supply chain management, EMA, CSR and corporate social responsibility. As a pioneering work about Euro-Asian cooperation on sustainable tourism management, this book may become a guideline for responsible future and MICE tourism management. It deserves careful reading and should find numerous readers.

      Proceedings for the 2008 Euro-Asia Conference on Environment and Corporate Social Responsibility: Tourism, MICE and Management Technique Session