Odysea : od Pepsi k Apple
- 400 stránek
- 14 hodin čtení
Vyprávění špičkového manažera o moderní koncepci podnikání společností třetí vlny.
John A. Byrne je autorem osmi knih, včetně bestselleru The New York Times Jack: Straight from the Gut. Jeho práce se zaměřuje na hluboké vhledy do světa byznysu, odhalující strategie a leadership. Jako bývalý šéfredaktor Fast Company a dlouholetý novinář přináší do svých textů rozsáhlé znalosti a analytický přístup. Jeho psaní je ceněno pro svou schopnost zpřístupnit komplexní témata širšímu publiku.






Vyprávění špičkového manažera o moderní koncepci podnikání společností třetí vlny.
Bývalý generální ředitel General Electric Jack Welch v podrobném popisu a s humorem vypráví o lidech, kteří formovali jeho život, o velkých úspěších a neúspěších provázejících jeho kariéru.
In this insightful guide, the writers and editors of Fast Company present fifty-five essential rules that encapsulate key business principles. Enhanced by quotes and insights from over 200 notable business leaders and thinkers, this work serves as an indispensable reference for managers and aspiring executives alike. Celebrating the magazine's tenth anniversary, it addresses crucial topics such as customer service, innovation, strategic thinking, and leadership. Each category begins with a two-page commentary, seamlessly integrating two to four essential rules throughout the chapters. At the conclusion of each chapter, a “Fast Take” section offers practical takeaways for everyday application. The core of each chapter is enriched with wisdom from both historical and contemporary figures, including Machiavelli, Jack Welch, Adam Smith, and Bill Gates, among others. The rules emphasize adaptability, the importance of execution over mere ideas, and ethical conduct in business. For instance, the first rule highlights the necessity of adaptation, while others challenge the value of new ideas without action. This comprehensive resource is designed to inspire and guide professionals in navigating the complexities of the business world.
Jack Welch was perhaps the greatest corporate leader of the 20th century. When he first became CEO of General Electric in 1981 the company was worth $12 billion. Twenty years later it was worth a total of $280 billion. But Welch was more than just the leader of the most successful business in the world. He revolutionised GE's entire corporate culture with his distinctive, highly personal management style: the individual appreciation of each of his 500 managers, the commitment to an informal but driven work style and the encouragement of candour were all part of the Welch approach. Following John Harvey Jones's MAKING IT HAPPEN and TROUBLESHOOTER, JACK has already become the businessman's bible for the 21st century - an inspiration for a new generation of corporate players.
The CEO of General Electric looks back on his distinguished career with the corporation and shares his personal philosophy of business and innovative managerial style. (Business & Finance)
Autobiography of probably the greatest corporate leader of the 20th century, JACK was a Number One bestseller in the USA and around the world
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends