David Machin Knihy

"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

Focusing on eight distinct ethnographies, the book offers an in-depth exploration of various news production environments, highlighting the interplay between journalistic theory and real-world practices. It provides valuable insights into the dynamics of contemporary newsrooms, making it an essential resource for understanding the complexities of modern reporting.

"Analysing Popular Music" explores the rich meanings behind popular music, encompassing album covers, lyrics, and cultural contexts. This engaging guide offers tools for analyzing songs and visuals, making it ideal for students in sociology and media studies, regardless of their musical background.

Focusing on Critical Discourse Analysis, this book offers a comprehensive exploration of various concepts and their application in research. Each chapter is enriched with case studies from diverse media, including news articles, social media, memes, and institutional documents. By illustrating how to utilize analytical tools on real-life examples, it equips readers with practical skills for examining discourse in contemporary contexts.

The essay explores the complex causes of the Thirty Years War, emphasizing that the conflict stemmed from more than just religious and constitutional struggles. It highlights the interplay of socio-economic factors and political rivalries among territorial princes and the Emperor, alongside European power dynamics involving the Habsburgs and Bourbons. The precarious balance within the Holy Roman Empire, strained by internal divisions and external pressures, ultimately led to the war's outbreak, ignited by events in Bohemia.

The primary goal of the volume on „Visual Communication“ is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.