Knihobot

Kenneth Clow

    Integrated Advertising, Promotion, and Marketing Communications, Global Edition
    Integrated Advertising, Promotion and Marketing Communications
    • For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

      Integrated Advertising, Promotion and Marketing Communications
    • Designed for advertising courses, this book offers a comprehensive exploration of key concepts, strategies, and practices in the advertising industry. It emphasizes the creative process, media planning, and the impact of digital technologies on advertising. Through case studies and real-world examples, readers gain insights into effective communication and consumer behavior. The material encourages critical thinking and practical application, making it an essential resource for students aspiring to thrive in the dynamic field of advertising.

      Integrated Advertising, Promotion, and Marketing Communications, Global Edition